Seasonal Beverage Launches

These projects were developed from initial concept through final production. Each design began with brainstorming and hand sketches, followed by multiple rounds of refinement and test printing to ensure both visual clarity and print quality.

All drink photography featured in the menus was captured by me, and the final menu designs were printed in-house on a Canon large-format printer. Beyond print, the designs were adapted into a range of digital assets, including social media marketing graphics, in-app messaging visuals, mobile ordering items, and digital drive-through menus, ensuring a consistent brand experience across both physical and digital platforms.

These projects were developed from initial concept through final production. Each design began with brainstorming and hand sketches, followed by multiple rounds of refinement and test printing to ensure both visual clarity and print quality.

All drink photography featured in the menus was captured by me, and the final menu designs were printed in-house on a Canon large-format printer. Beyond print, the designs were adapted into a range of digital assets, including social media marketing graphics, in-app messaging visuals, mobile ordering items, and digital drive-through menus, ensuring a consistent brand experience across both physical and digital platforms.

fall for all collage1
fall launch collagem

Fall for All

Fall for All

Project Overview
This project focused on designing a visually clean and cohesive drink menu inspired by classic fall colors and geometric elements characteristic of the Art Deco style.

Design Approach
The background was designed to resemble a deconstructed pumpkin, providing a subtle seasonal reference while maintaining a modern and structured aesthetic. A warm autumn color palette was used to reinforce the fall theme and create visual harmony throughout the layout.

Content & Photography
Original drink photographs were captured and incorporated into the design to create an authentic and engaging presentation. Each drink is accompanied by its name and a brief description, allowing the menu to remain both visually appealing and informative.

Outcome
The final design balances seasonal inspiration with geometric structure, resulting in a polished menu layout that highlights the beverages while maintaining a clear visual hierarchy.

fall for all final draft
Final Draft
fall for all first draft
First Rough Draft
fall for all print test
First Test Print
divider 4
hello summer collage1
summer2 launch collage

Hello Summer

Hello Summer

Project Overview
This project focused on promoting a collection of fruity drinks through a design that captures the refreshing and airy qualities of the beverages. The goal was to create a visual identity that felt bright, summery, and inviting.

Design Approach
The concept was inspired by the idea of the drinks floating amongst the morning clouds, just after sunrise when the sky is still pink. Cloud imagery became a central motif throughout the design, helping establish a sense of lightness. A pastel color palette and soft gradients were used to evoke the calm, atmospheric feeling of the sky at dawn.

Visual Inspiration
To reinforce the dreamy mood, the typography and overall styling drew inspiration from vintage film ending cards, particularly their hazy, nostalgic lettering. This helped create a soft, slightly retro aesthetic that complemented the floating cloud theme and enhanced the overall summery atmosphere.

Outcome
The final design combines airy visuals, soft color transitions, and vintage-inspired typography to create a cohesive promotional piece. The result is a light, dreamy aesthetic that perfectly reflects the light, refreshing drinks.

hello summer final draft
Final Draft
hello summer first draft
First Draft
hello summer print test
Print Test
divider 4

Additional Launches

spring launch collagem
sweet spring
Final Draft
spring launch 20251
Drive-thru Menus
spring launch 2025 09
Cabinet Menus
spring launch 2025 08
Main Menu
spring launch 2025 10
Standing Sign
spring launch 2025 06
Window Cling
spring launch collage
summer launch collagem
summer staycation final draft
Final Draft
summer staycation first draft
First Draft
summer staycation font exploration
Font Exploration
summer staycation collage
lets get cozy
new drinks new you
winter 2025 draft
sweet sips